Daily Term: A/B Testing
A/B Testing
A/B Testing is a method of comparing two versions of a feature or application (A and B) to determine which performs better based on user behavior. For example, a website might show version A of a button to 50% of users and version B to the other 50%, tracking which gets more clicks. A/B testing helps make data-driven decisions for user experience improvements, but it requires careful experiment design and sufficient user data for statistical significance.
Date: 2025-09-22